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Awesome B2B Design

Brand, web and product design for B2B

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Today’s edition

Friday, October 9, 2026

10 stories
Design

AI-generated UI is fast design, not UX

The call for problem discovery, the freedom and wander, and craft in the age of AI I grew up surrounded by 17th- and 18th-century architecture my stepfather salvaged from around the world. My mother had a knack for convincing him to put some of his salvaged…

UX Collective Sophie Shrimpton