Did a book from 1973 predict the logo designs of some of today's biggest companies?
From AMD to Google, it seems there's nothing new under the sun.
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Saturday, October 10, 2026
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Browse the archivePeople Are Getting Together—Will Brands Meet Up With Them?
This post was created in partnership with Atmosphere TV Consumers are forgoing solitary time for social experiences, spending time in public spaces like bars, gyms, and restaurants. This shift presents
New Balance’s Steve Jobs homage is so subtle you might have missed it
It’s a quiet reference for those who know.
Volkswagen’s CMO on driving emotional connection through partnerships
Rachael Zaluzec digs into the brand’s newly expanded work with U.S. Soccer and NBCUniversal.
The New Siri’s Biggest Strength Is Not Intelligence
A useful AI assistant needs relevant personal context, the capability to use it, and an experience that helps users understand its limits.
Context Libraries: How AI Power Users Manage Context Engineering
Claude power users rarely edit their context files and often can’t find them. Your AI agent is only as powerful as its context library.
Your brand can do almost anything — and that’s the problem
Marketers are good at measuring attention, but struggle to understand what that attention means, writes Motto’s Sunny Bonnell and Ashleigh Hansberger.