The Coca-Cola rebrand is still causing confusion three months on
Design fail or all part of the plan?
Today’s edition
Sunday, October 11, 2026
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Browse the archiveBrands Can Expect a Longer Holiday Shopping Season and Thriftier Consumers
This post was created in partnership with Ibotta Elevated grocery prices and anticipated holiday financial stress are already making shoppers more selective about which brands earn a spot in
People Are Getting Together—Will Brands Meet Up With Them?
This post was created in partnership with Atmosphere TV Consumers are forgoing solitary time for social experiences, spending time in public spaces like bars, gyms, and restaurants. This shift presents
Your brand can do almost anything — and that’s the problem
Marketers are good at measuring attention, but struggle to understand what that attention means, writes Motto’s Sunny Bonnell and Ashleigh Hansberger.
Volkswagen’s CMO on driving emotional connection through partnerships
Rachael Zaluzec digs into the brand’s newly expanded work with U.S. Soccer and NBCUniversal.
The New Siri’s Biggest Strength Is Not Intelligence
A useful AI assistant needs relevant personal context, the capability to use it, and an experience that helps users understand its limits.
Context Libraries: How AI Power Users Manage Context Engineering
Claude power users rarely edit their context files and often can’t find them. Your AI agent is only as powerful as its context library.