Moët Hennessy USA Head Discusses Earning Seat At Table
Yunice Emir, head of corporate communications at Moët Hennessy USA, shares her insights on earning and keeping a seat at the leadership table. She advises professionals to build trust, sound judgment, and contribution to earn the seat and continue growing to keep it.
Original reporting · prdaily.com
Original: “Moët Hennessy USA’s head of comms on how to earn a seat at the table and keep it”
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Key points from PR Daily’s report
- Yunice Emir, head of corporate communications at Moët Hennessy USA, has over 15 years of experience in communications and has advised senior leaders and built strategies to strengthen reputation and deepen stakeholder relationships.
- Emir believes that earning a seat at the table requires trust, sound judgment, and contribution, and to keep it, one must continue to grow and be accountable.
- Emir's framework, The Conn3ct Method, inspires and empowers people to identify, embrace, and amplify their superpowers by connecting their purpose, presence, and power.
- Emir advises professionals to be open and bold, and to be learners who can still contribute valuable insights.
- Emir's work, passion, and purpose are centered on inspiring and empowering people to live their best lives.
Yunice Emir, head of corporate communications at Moët Hennessy USA, has over 15 years of experience in communications, according to PR Daily. She has advised senior leaders, shaped high-impact narratives, and built strategies that strengthen reputation and deepen stakeholder relationships. Emir was named a 2025 Ebony Power 100 honoree and one of Luxury Roundtable’s 2025 Luxury Women Leaders to Watch.
Emir's career in communications began with a role as a sales capabilities manager at a globally recognized company, where she learned project management, cross-functional collaboration, and reporting. Although the role wasn't her favorite, it helped her learn the business and the people, which eventually led to her first official PR role managing large brands. Emir is grateful for the relationships she built during that time, which helped open doors to new opportunities.
As head of corporate communications, Emir advises the CEO and leadership team, and she has learned that earning a seat at the table requires trust, sound judgment, and contribution. To keep the seat, one must continue to grow, which involves preparation, discretion, and confidence in offering a perspective, even when it differs from others. Emir also emphasizes the importance of accountability, seeking feedback, and owning mistakes.
Emir credits the people who told her yes and those who told her no for helping her get to where she is today. The people who said yes gave her opportunities, advocated for her, and believed in her before she fully believed in herself. The people who said no taught her discernment and resilience, revealing blind spots and areas where she needed to grow. Both experiences have shaped her leadership style, and she aims to be a person who nurtures others' potential.
Emir noticed that people often struggle to recognize their strengths and articulate their value, which led her to build a framework called The Conn3ct Method. This approach inspires and empowers people to identify, embrace, and amplify their superpowers by connecting their purpose, presence, and power. Emir brings this approach to leadership, executive branding, and communications through speaking, coaching, and her guided reflective journal, The Unspoken Authority.
If she could give her younger self one piece of advice on her first day in PR, Emir would say to be open and bold. She advises being open to learning, feedback, relationships, and opportunities that don't resemble the plan, and being bold enough to ask questions, share perspectives, and pursue opportunities before feeling completely ready. Emir believes that one can be a learner and still have something valuable to contribute.
If Emir weren't in communications, she would be working in travel and hospitality, curating experiences that make people feel welcomed, cared for, and inspired. She loves discovering places and noticing details that make an experience memorable, which has a common thread with communications: understanding people and creating meaningful connections. Emir is grateful that she can incorporate these aspects into both her role and daily life, and her work, passion, and purpose are centered on inspiring and empowering people to live their best lives.
Questions and answers
What is The Conn3ct Method?
The Conn3ct Method is a framework that inspires and empowers people to identify, embrace, and amplify their superpowers by connecting their purpose, presence, and power.
What advice would Emir give to her younger self on her first day in PR?
Emir would advise her younger self to be open and bold, and to be a learner who can still contribute valuable insights.
What would Emir be doing if she weren't in communications?
If Emir weren't in communications, she would be working in travel and hospitality, curating experiences that make people feel welcomed, cared for, and inspired.
