Campaigns & Comms
Social Teams Must Prove the Work Behind the Posts
At the Mid-Atlantic MarCom Summit in Washington, D.C., on Oct. 14, communications leaders discussed how they are adjusting social strategies and what makes the work difficult.
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Campaigns & Comms
14 stories from the past week in Campaigns & Comms, from Awesome B2B Design.
Amy's Kitchen Launches National Campaign Against Ultra-Processed Foods
The campaign includes Meta and programmatic display ads, in-store signage and a Whole Foods Market activation.
Billion Dollar Boy Expands B2B Services With Acquisition
The acquisition of Creator Authority, a LinkedIn specialist agency, puts the company on track to top $100 million in global revenue next year.
Social Media Sites Face Scrutiny Over Account Suspensions
Plus: Anthropic pledges 5% of shares to public good; United CEO makes no apologies for prices. Social media sites hand out thousands of bans or other disciplinary actions each day. Some are warranted. Some are caused by overzealous automation systems. And…
Jason Pirock Discusses Marketing Priorities At Brandweek 2026
Every industry, marketing included, is battling one affliction: sameness.
The Scoop: Tons of AI-generated deepfakes are flooding social media. No one really seems to care.
Plus: Why academia struggles with crisis; Five Guys drops five-part docuseries. Just after Mia Goth announced her divorce from Shia LaBeouf, an image of the actress wearing a sweatshirt emblazoned with “MY EX IS MY BIGGEST FAN” began circulating on Instagram…
Stop measuring the easy stuff just because it’s easy
Dig deeper. There are certain low-effort vanity metrics that communications pros love to present to the C-suite. Email open rate. Click-through rate. These are important signals for communicators, but they aren’t the kind of bottom-line metrics that…
Stories of ‘badass do-gooders’ are the secret weapon of UNICEF USA CMO and Top Women in Marketing Hall of Famer
Learn how Diamond is helping to update an iconic brand. Ask people of a certain generation about UNICEF, and many will tell you about the little orange box they carried while trick-or-treating to help raise money for the organization. Shelley Diamond would…
Deslopify your comms: 5 writing and editing tips for messaging that doesn’t suck
Speakers from Ragan and PR Daily’s’s upcoming Writing & Content Strategy Virtual Conference deliver their best tips for slinging sentences that stand out. Stand up. Imagine yourself as a narrator, creator or brand spokesperson. Read the draft aloud as that…
The 2026 Halloween Ads Worth Screaming About
e.l.f., Pringles, Twix, Reese’s, and more are behind Halloween’s most notable ads.
Ben & Jerry’s Co-Founder: Authenticity Is the Work, Not the Ad
Ben & Jerry’s has spent decades proving a brand can take a stand and still sell a lot of ice cream. Now co-founder Ben Cohen says that stand is at risk, and he’s asking marketers and communicators for help.
Your company’s reputation is probably 6 months behind reality
Perceptions tend to stick until people encounter enough evidence to update them. Tyler Sumrall is communications manager at Honeywell Technologies. One of the more challenging parts of communications is realizing that stakeholders often aren’t reacting to the…
Social media updates and new features to know this week
Updates from Threads, X, Pinterest and more. This week, we’ve got lots of updates from Advertising Week 2026. Yes, that means lots of new AI-powered advertising tools. Let’s get into it! Meta Meta released a ton of new AI ad tools for its network of apps…
Meta’s TikTok Link Ban Could Hobble Media Buyers’ Creator Campaigns
Blocking a rival makes sense, buyers say, but stopping brands from linking to TikTok is another matter.