Brand & Identity
The Kiwibank sheep went viral for all the wrong reasons, and there's something every brand can learn from it
The controversy shows brands need to be prepared to give up some control.
Section
Brand & Identity
12 stories from the past week in Brand & Identity, from Awesome B2B Design.
Target Is Pitching an Ad Metric to Drive Sales, But Most Brands Aren’t Fully On Board, Exec Says
A leader in Target's ad business warned marketers they're prioritizing the wrong measurement.
Arby’s hires ex-Papa Johns CMO to balance brand-building, sales growth
Jenna Bromberg’s appointment is effective Nov. 2 and comes as parent company Inspire Brands considers an IPO.
How Coca-Cola’s Mr. Pibb became the fastest-growing brand of 2026
The caffeinated, spicy-cherry-flavored soda is finding traction with “zillennial” consumers and grew volume more than 20% during Q2 2026.
5 ways marketers can make a lasting impact with Gen Alpha
Brands, agencies and platforms with a finger on the pulse took to Advertising Week to break down the group’s habits with AI, creators and co-viewing.
4 Creative and Marketing Leaders on Turning Legacy Brands Into Cultural Icons
Plus, why product innovation must precede any brand refresh.
Brandweek 2026: The New Rules of Sports Partnerships ft. NWSL’s Jessica Goldstein
Why great sponsorships need more than assets.
Brand new bag: Chipotle, Unreal Snacks reach for fashion relevancy
A “Big Ass Chipotle Bag” and a clutch made to fit Unreal treats join a trend that has seen a handful of marketers use fashion as a way to grow loyalty.
The new Citroen 2CV is reminding people of a very different (but equally iconic) car design
The fun design just showed Jaguar and Ferrari how to go electric while staying on brand.
How Brands Can Build on Holiday Shopping to Inspire Lasting Loyalty
This post was created in partnership with Roundel Holiday shopping allows brands to surprise and delight consumers. And there’s a huge opportunity to turn those seasonal moments into lasting relationships.
‘Don’t be boring’: How Smirnoff, Hinge cozy up to Gen Z through culture
As younger consumers avoid bars and change their approach to dating, the marketers discussed how brands can get on Gen Z’s level at Advertising Week.
How Sprite is refreshing its NBA sponsorship with a global focus
The brand is looking to deepen its connection with basketball culture similar to how Coke drove engagement and sales around the World Cup.