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Jay-Z To Headline Super Bowl 61 Halftime Show

Jay-Z will perform at the Super Bowl 61 halftime show, a first for the rapper, and Apple Music will offer exclusive content leading up to the event. This move matters because Jay-Z's company Roc Nation has produced the show since 2019, but he has not performed until now

Original reporting · adweek.com

Original: “Jay-Z Will Finally Headline Super Bowl 61 Halftime Show After Years Behind the Scenes”

Read “Jay-Z Will Finally Headline Super Bowl 61 Halftime Show After Years Behind the Scenes” at Adweek →
Jay-Z Will Finally Headline Super Bowl 61 Halftime Show After Years Behind the Scenes
Image: Adweek

How this was written. Awesome B2B Design wrote this article with a language model from Adweek’s reporting (model: @cf/meta/llama-3.3-70b-instruct-fp8-fast); it describes that reporting rather than adding to it. The original, linked above, is the full story.

Key points from Adweek’s report

  • Jay-Z will be the main act at the Super Bowl 61 halftime show, scheduled to take place on February 14, 2027
  • The event will be directed by Hamish Hamilton, and Apple Music will offer exclusive content and experiences in the lead-up to the show
  • Jay-Z has had a successful music career, with numerous awards and accolades to his name, including 25 Grammy awards and four Emmy awards
  • The Super Bowl 61 will be broadcast on several platforms, including ESPN, ABC, and Disney+, and will also be streamed on mobile devices through NFL+
  • Last year's Super Bowl halftime show featured Bad Bunny, and was viewed by 4.157 billion people across global broadcasts, YouTube, and social platforms

The NFL, Apple Music, and Roc Nation have confirmed that Jay-Z will be the main act at the Super Bowl 61 halftime show, according to Adweek. This announcement is significant because Jay-Z has been involved with the production of the show through his company Roc Nation, but has not performed himself. The event is scheduled to take place on February 14, 2027.

Jay-Z's company Roc Nation has been producing the Super Bowl halftime show in partnership with the NFL since 2019, with Apple Music as the sponsor. Despite his involvement behind the scenes, Jay-Z has not performed at the show until now. The upcoming performance will be a major milestone for the rapper.

The Super Bowl 61 halftime show will be directed by Hamish Hamilton, who has experience with large-scale live events. Apple Music will also be offering exclusive content and experiences in the lead-up to the show, as part of its Jay-Z Road to Halftime hub. This content is expected to generate significant buzz around the event.

Jay-Z has had a successful music career, with numerous awards and accolades to his name. He has won 25 Grammy awards and four Emmy awards, and was the first hip-hop artist to be inducted into the Songwriters Hall of Fame. His first album, Reasonable Doubt, was released 30 years ago, and he has been active in the music industry ever since.

The NFL commissioner, Roger Goodell, has expressed his excitement about Jay-Z's upcoming performance, saying that he has had a profound impact on the Super Bowl halftime show. Goodell had requested that Jay-Z perform at the show when Roc Nation first partnered with the NFL, and is thrilled that it is finally happening. Jay-Z has also stated that this performance is a dream come true for him.

The Super Bowl 61 will be broadcast on several platforms, including ESPN, ABC, and Disney+. The event will take place at SoFi Stadium in Los Angeles, and will also be streamed on mobile devices through NFL+. A Spanish-language telecast will be available on ESPN Deportes and Univision.

Last year's Super Bowl halftime show featured Bad Bunny, and was viewed by 4.157 billion people across global broadcasts, YouTube, and social platforms. This year's show is expected to be just as popular, with Jay-Z's performance generating significant interest and excitement. Apple Music's vice president of music and international content, Oliver Schusser, has praised Jay-Z's impact on global music culture, and is thrilled that he will be performing at the show.

Questions and answers

When will the Super Bowl 61 halftime show take place?

The Super Bowl 61 halftime show will take place on February 14, 2027

Who will be directing the Super Bowl 61 halftime show?

The Super Bowl 61 halftime show will be directed by Hamish Hamilton

Where can I watch the Super Bowl 61?

The Super Bowl 61 will be broadcast on several platforms, including ESPN, ABC, and Disney+, and will also be streamed on mobile devices through NFL+

Read the full story at Adweek More from Tuesday, October 27, 2026’s edition