Fullintel Vice President Shares Crisis Avoidance Strategies

PR teams often focus on highlighting successes and measuring the impact of their actions, but they may struggle to quantify the value of crisis avoidance, according to PR Daily. This challenge is particularly relevant in today's digital age, where crises can spread quickly through social media and AI-powered search engines. As a result, measuring the impact of what did not happen is becoming increasingly important. Crises are more common than ever, fueled by growing pressure for issue advocacy.

A free webinar on November 10, featuring Angela Dwyer, vice president of insights at Fullintel, will address this issue. Dwyer will share findings from a mixed-method analysis that offers a framework for valuing crises and strategies to avoid them. The webinar aims to provide PR teams with the tools they need to measure the cost of a crisis and share the results of crisis avoidance. This knowledge can help brands reduce the overall issue baggage that they often carry.

The webinar will cover several key topics, including the spillover between issues and crises and how it weighs brands down. Attendees will learn how to reduce issue baggage and walk away with best practices to avoid or mitigate a crisis. They will also learn how to leverage AI search engine research to maximize proactive reputation-building earned media before a crisis occurs. This can help minimize reputational damage when it is too late to prevent a crisis.

Angela Dwyer, the webinar's presenter, is a measurement expert with experience working at public relations agencies and media research firms. She has consulted with brands across several industries, including consumer, healthcare, and automotive. Dwyer has presented and published several original research papers on news content that drives recall, engagement, and trust. Her expertise will provide valuable insights for PR teams looking to improve their crisis avoidance strategies.

The webinar is part of Ragan's Communications Week, a global gathering for communicators that brings together leaders across PR, marketing, corporate affairs, and internal communications. The event will feature over 50 speakers, 100 educational hours, and 50 networking events. Attendees of the webinar will receive all the slides and handouts, as well as access to the recording for 12 months. They will also be able to watch the webinar with their entire team.

Fullintel, the company behind the webinar, specializes in news monitoring and analysis. It combines predictive AI, historical intelligence, and human expertise to help communications teams understand what happened, what will matter, and what to do next. The company's coverage spans over 300,000 sources in more than 90 languages, including paywalled content. Its analysts work around the clock to provide actionable insights for brands.

The webinar on November 10 will provide PR teams with the opportunity to learn from Angela Dwyer's expertise and gain valuable insights into crisis avoidance strategies. By attending the webinar, teams can improve their ability to measure the value of crisis avoidance and develop effective strategies to prevent or mitigate crises. This can help protect their brand's reputation and minimize the risk of reputational damage.