Accenture Appoints Ndidi Oteh As Global CEO Of Accenture Song
Ndidi Oteh is leading Accenture Song with a new growth plan, succeeding David Droga as global CEO. This change may impact the marketing arm's future strategy.
Original reporting · adweek.com
Original: “Agents and Creators: Ndidi Oteh’s Growth Plan for Accenture Song”
Read “Agents and Creators: Ndidi Oteh’s Growth Plan for Accenture Song” at Adweek →
How this was written. Awesome B2B Design wrote this article with a language model from Adweek’s reporting (model: @cf/meta/llama-3.3-70b-instruct-fp8-fast); it describes that reporting rather than adding to it. The original, linked above, is the full story.
Key points from Adweek’s report
- Ndidi Oteh is the new global CEO of Accenture Song, succeeding David Droga.
- Accenture Song has acquired over 70 agencies to service clients across the marketing funnel.
- Oteh plans to develop and execute her own strategy for the company.
- David Droga remains executive chairman of Accenture Song.
- The company's future direction may depend on Oteh's ability to execute her plan.
Ndidi Oteh became the global CEO of Accenture Song, the $20 billion marketing arm of Accenture, in September 2025. She succeeded David Droga, who had been running the business since 2021. Droga had sold his agency, Droga5, to Accenture for a reported $425 million in 2019.
Accenture Song, originally launched as Accenture Interactive in 2016, rebranded in 2022. The company has acquired over 70 agencies to service clients across the marketing funnel. This expansion may help the company provide a wide range of services to its clients.
As the new global CEO, Oteh plans to develop and execute her own strategy for Accenture Song. She took the job on the condition that she could create her own plan, according to Adweek. This may indicate a shift in the company's approach to marketing and client services.
David Droga remains executive chairman of Accenture Song, providing continuity and guidance to the company. Oteh's new strategy may build on the foundation established by Droga during his tenure as CEO. The company's future direction may depend on Oteh's ability to execute her plan.
Accenture Song's growth and expansion may be influenced by Oteh's leadership and strategy. The company's acquisition of over 70 agencies has provided a strong foundation for its marketing services. As the company moves forward, it may continue to acquire new agencies or expand its existing services.
The marketing industry may be impacted by the change in leadership at Accenture Song. Oteh's new strategy may influence the company's approach to client services and marketing. Adweek reported that Oteh's plan is expected to drive growth for the company.
The future of Accenture Song under Oteh's leadership may be shaped by her ability to execute her strategy. The company's success may depend on its ability to adapt to changing market conditions and client needs. As the marketing arm of Accenture, Accenture Song plays a critical role in the company's overall growth and expansion.
Questions and answers
Who is the new global CEO of Accenture Song?
Ndidi Oteh is the new global CEO of Accenture Song, succeeding David Droga.
What is Accenture Song's history?
Accenture Song was originally launched as Accenture Interactive in 2016 and rebranded in 2022.
What is Oteh's approach to leading Accenture Song?
Oteh plans to develop and execute her own strategy for the company, which she took the job on the condition that she could create.
