Brands are performing nostalgia to hook you: here's why
Not every brand has heritage to lean into, but they're doing it anyway.
Today’s edition
Monday, October 5, 2026
Latest news
Browse the archiveThe architects and the renters: A leader’s guide to building a resilient AI foundation
A new, fundamental chasm is opening up in the business world: the divide between the Renters and the Architects.
ADWEEK Creativity Advantage: Building Fandoms Needs a Different Playbook
As fan-first marketing spreads, brands are starting to operate more like entertainment and media companies.
How to create a heroic indie comic cover
Partha Pratim Sarkar shows how storytelling and bold inks can create a dynamic black-and-white composition before colouring.
Empathy Mapping: The First Step in Design Thinking
Empathy maps help UX teams visualize user attitudes and behaviors, building a shared understanding of end users while highlighting gaps in existing user data.
The building was there first
A style’s real output isn’t what it makes. It’s the category it installs in whoever looks. Continue reading on UX Collective
The Scoop: Amazon emphasizes transparency in memo as communities push back on data centers
Plus: Trump, tech leaders try to rebrand AI as ‘super intelligence’; Nike ties job cuts to bigger turnaround. Amazon is trying to get ahead of growing opposition to the massive data center debate. Amazon Web Services said in a memo Oct. 2 that it will invest…